What is the Bounce Rate?
Bounce Rate is simply the ratio of visitors that leave the webpage/website without taking action, filling out a form, clicking on a link, or making a purchase to the total number of visitors visiting the webpage/website. In other words, we can say that it is the number of people who navigate away after viewing just one page or some portion of your website. A high bounce rate is undoubtedly a bad sign for your business because when a user bounces from your site, you cannot make him/her your customer resulting in revenue loss. Bounce rate is also responsible for the google ranking factor. A lesser bounce rate will result in a better ranking of your site on google.
But why do the visitors bounce from your website? Several reasons are contributing to this cause. For example, maybe your content is not relevant to the user, the users are finding it difficult to search for some information on your site, the site is taking too long to load, the landing page is not interactive, and many more.
How to decrease bounce rate by using a website chatbot?
It provides a better communication experience to the visitor: Chatbots can answer almost every type of query the visitor has, that too instantaneously. Many visitors leave the site because they have to wait long enough to get their questions solved by a customer support representative. Deploying a chatbot will eradicate this problem because chatbots are automated systems that reply to the queries immediately and are available 24*7. It will create a positive impression on the visitor and decrease the bounce rate as they will be pleased by the experience.
It makes the information easily discoverable: Often, users leave the website because either the content is irrelevant or they aren’t able to find accurate information. Now, suppose if your website has extensive knowledge about a particular topic/product, but it is not easily navigable? Visitors will not waste time searching it and will leave your website. But with the help of a chatbot, visitors can ask about anything. Since chatbot knows every bit about the website, it can quickly provide the visitor with integrated information, decreasing visitors’ probability of leaving the site.
It can collect and analyze customer feedback: Chatbots also provide an automated way of taking users’ feedback on your site. They can collect and process basic user information and amalgamate it with their feedback. But how can taking feedback decrease the bounce rate of your site? Well, the feedback includes positive as well as negative remarks. Feedback helps businesses analyze where they stand from the customer’s perspective, their shortcomings, and on which area they should focus more on according to the public demand. Exploring the negative remarks will tell you why visitors leave your site, and then accordingly, the organization can come up with a strategy to solve the issue.
It increases the interactivity with the visitors: Various times, visitors leave the website because they do not find it engaging or interactive. Many websites have a static landing page and lack decent interactivity, and thus, users navigate to the other site. A conversational landing page will provide a chatbot-driven interaction to the users. These conversational landing pages take up the entire screen and are the best way to decrease your bounce rate because visitors will be delighted by it.
What is the Conversion Rate?
Conversion rate is purely the ratio of visitors to your website or landing page that converts your customer to the total number of users visiting your website/webpage. Let us suppose you have an e-commerce website; users visit your site, search for some product, and even add a few products to the cart but do not complete the payment. We could say that the user was not converted to your customer. Your site must have a high conversion rate for a successful business to provide you a beneficial revenue.
But why do the users not convert into a customer? It may be because the user is not finding a decent guide to purchase the products. It could also be due to the plethora of choices available in the market, cart abandonment due to product price, and many more.
How to increase conversion rate by using a website chatbot?
It will help users find authentic products by guiding them: One of the reasons a user does not convert into a customer is that he/she is not able to find the specific product according to their need. Deploying a chatbot will help them find the right products by asking them a few strategic questions about their requirements. It can answer product-related queries, which shall convince the user to become the customer. Users can then get their desired product or information effortlessly, which will increase the conversion rate.
It can offer a discount based on the user activity: Suppose a user is navigating your website for a specific product but isn’t convinced with it. The chatbot can provide a limited-time, personalized discount offer immediately to convince the user to order the product. I can also tell the user the benefits of buying the products from your site, focusing on good customer service and positive feedback.
It can reduce cart abandonment by integrating the payment option: Most users add products to their cart but end up not buying them; this is cart abandonment. Researchers predict that almost 70% of the users abandon their carts . The reason? The transaction process is not easy and smooth. Chatbots can help your potential customers across this process and help them complete it effortlessly and successfully. Businesses can integrate the payment link with the chatbot, and when the chatbot finds the user is convinced, it can immediately send them the payment link. It will undoubtedly help to increase the conversion rate a lot.
It can collect potential leads’ information via conversations: When users interact with the chatbot, they can also ask about their email address or contact information in an amicable way. Users have a choice to deny giving this information. But if the user provides their data, it can indicate that the user is interested in the products or services provided by the business. An organization could use this information to target them using brilliant marketing strategies and make them their customer.